Dove is now selling its body wash in bottles that represent different body types
For those out there who have been wondering what their body type would look like as a body wash bottle, you're in luck. For a limited time, Dove is selling its body wash in bottles of six different shapes and sizes, intended to mimic the diversity of women's body types.
Some of the bottles are pear-shaped, some are hourglass-shaped, some are apple-shaped, and others are straight up and down. Previously, the body wash came in a bottle that was shaped like, well, a body wash bottle.
Dove, which came up with the idea with agency Ogilvy London, is hoping that molding its plastic body wash dispensers into a variety of shapes will "show how beauty is diverse and diversity is beautiful." "Our six exclusive bottle designs represent this diversity: Just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too," Dove said in a statement.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Watch Dove's video about its campaign below, and try to match your human body to a plastic bottle. Becca Stanek
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Bormio: 'a great Alpine getaway'
The Week Recommends From snowy slopes and hot-spring spas, to high-end food and wine, this Italian town has something to offer everyone
By Asya Likhtman Published
-
Crossword: March 28, 2024
The Week's daily crossword
By The Week Staff Published
-
Sudoku medium: March 28, 2024
The Week's daily medium sudoku puzzle
By The Week Staff Published
-
Kevin Hart awarded Mark Twain Prize
Speed Read He is the 25th recipient of the prestigious comedy prize
By Peter Weber, The Week US Published
-
Is Downton Abbey set to return for a final film?
Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
By Adrienne Wyper, The Week UK Published
-
'Oppenheimer' sweeps Oscars with 7 wins
speed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
By Peter Weber, The Week US Published
-
'Rust' armorer convicted of manslaughter
speed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
By Peter Weber, The Week US Published
-
The Beatles are getting 4 intersecting biopics
Speed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
By Peter Weber, The Week US Published
-
Taylor Swift to Miley Cyrus: female artists dominate 2024 Grammys
Speed Read SZA, Phoebe Bridgers and Lainey Wilson were also among the winners at LA gala
By Arion McNicoll, The Week UK Published
-
South Korea passes law banning sale and production of dog meat
Speed Read Rare bipartisan support 'highlights changing attitudes' as young people shun centuries-old tradition
By The Week UK Published
-
Out of touch: Daryl Hall obtains restraining order against bandmate John Oates
Speed Read Lawsuit reveals unharmonious relationship between most commercially successful duo in pop history
By Jamie Timson, The Week UK Published