Why 2020 Democrats are ditching the red, white, and blue

From their logos, at least

A campaign button.
(Image credit: Illustrated | Screenshot/Amazon, DickDuerrstein/iStock)

On Monday, former Colorado Gov. John Hickenlooper entered the 2020 Democratic presidential primary as a frontrunner. Not for the actual nomination, of course — FiveThirtyEight has the centrist candidate polling between 0 and 1 percent — but as the undisputed champion of the logo game.

This year, that's not nothing. Of the now 14 different Democratic candidates officially running for office in 2020, just four have what might be considered "traditional" logos incorporating the red, white, and blue of the American flag. The rest of the presidential hopefuls have branded their campaigns with hues of "liberty green" to hot pink to vintage yellow. And as each of their future lawn signs serves to prove, this crop of candidates is appealing to a new demographic of voters, and turning the tide on a dated portrait of America.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.